I recently enjoyed watching March Madness, the big NCAA college basketball tournament in the US.
Now when you think of basketball, what’s the absolute worst possible thing that you can do in a game?
Even if you are not a “basketball lover” like myself, you probably have heard of the dreaded “air ball”… you know you have the ball and a nice open look at the basket. You get your shot set and let it go, only to completely miss the basket without even touching the rim. And then your opponents chant derisively in unison… AIR BALL!
Of course, I’m not speaking from personal experience or anything.
So what do you think is the equivalent of the “air ball” in the Internet Marketing space?
There are probably a few that come to mind.
I think one common air ball is having your email completely miss your subscribers inbox. It doesn’t get delivered!
You may have heard of the expression “the money is in the list,” which basically refers to the potential for generating ongoing revenues from your email list.
Hence, undelivered emails to your prospects can really hurt your pocketbook AND your ability to build a trusted relationship with your list.
So, let me be clear…
Picking the right email list host is one of the most important decisions you will make in your online business… this cannot be overstated.
But, how do you know if you’re picking the right email list host?
5 Key Things to Look for in a GREAT Email Marketing List Host
1. High deliverability rates
Bottom line… the email broadcast needs to hit your prospects’ inbox with very few air balls.
2. Speedy delivery
It is one thing to deliver an email and another thing to deliver it FAST. If someone opts in on your squeeze page for some free offer and the email (including the free offer) doesn’t actually hit the inbox for about 8 hours, what kind of impression do you think that will leave with the new prospect? Talk about a buzz killer!
3. Strong reputation with top email providers (Yahoo, Gmail, MSN)
If Google thinks the email list host is cool then so should you! In other words, the deliverability of your emails does hinge on the quality of the relationship between your email list host and the big players like Hotmail, Yahoo and Gmail.
4. Effective autoresponder & email broadcast features
It’s important that your email list host allows for easy set up of autoresponders (automated email sequences that drip out on a pre-determined schedule) as well as newsletters and broadcasts.
5. Split test and tracking features
Testing is one of the keys to building a profitable email marketing platform. A split test basically allows you to send out different subject lines and email broadcasts to different segments of your list, and then track which performs the best. This is pure magic for optimizing your email marketing efforts.
Plus, it is great to be able to quickly track email open rates, click through rates and unsubscribe rates to determine how responsive your emails really are.
So based on this criteria, what would be the best email list host to choose?
The long running email platform, Aweber is our pick for the most reputable and reliable email list host on the Internet today. It offers speedy delivery and excellent deliverability rates. It’s why we’ve been using Aweber as our host since 2003.
Aweber doesn’t throw up too many air balls.
In fact, Aweber has been such a powerful list host for our business, that our leader, Jeff actually has his own private label version called Profollow. It is basically the same thing as Aweber with the same great service, but we have also added in a few extra training videos to help you along.
You will definitely be able to sleep well at night knowing Aweber is your list host.
Now, if you are looking for more of an all-in-one platform that includes e-commerce, affiliate programs, in addition to email list management, then another robust and well designed solution to consider is Office Autopilot. While it may not have the long standing track record like Aweber, Office Autopilot is a terrific marketing platform to keep in mind
Remember, your email list is one of the biggest assets in your business, so you want to make sure you are using a reputable and reliable list host that minimizes those dreaded air balls.
The Jeff Walker Team
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