4 Ways to Build Authority and Trust with Your Email Marketing List

What’s the one thing in life that takes years to build and only seconds to destroy? Any ideas? In a word…TRUST It takes time and effort to consistently build trusted relationships with your friends, clients and customers. You remember the bike lock, Kryptonite? It was the world’s most secure bike lock, or so we thought. […]

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3 Most Often Asked Questions About Email Marketing

We recently sat down with our fearless leader Jeff Walker to talk about email marketing, and get some of his thoughts on what he’s learned over the past 16+ years building multiple million-dollar online businesses in four different markets. Here’s what Jeff had to say about three of the biggest questions we’re asked by those […]

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The 60 Second Primer On Picking the Right Email Marketing List Host

I recently enjoyed watching March Madness, the big NCAA college basketball tournament in the US. Now when you think of basketball, what’s the absolute worst possible thing that you can do in a game? Even if you are not a “basketball lover” like myself, you probably have heard of the dreaded “air ball”… you know […]

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7 Strategic Subject Lines to Get Your Emails Opened Fast!

Writing a great subject line is as much an art as it is a science. The “art” part of the equation takes experience. With time and practice, you get a feel for which subject lines get your prospects to perk up and take notice and which ones fall flat on their face. You also learn […]

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The Fast Track Guide to Starting Your Email Marketing List

My neighbor (let’s call him Bob) took 4 long years to build his house from scratch. Bob had a full time job, but at nights and on weekends he slaved away at building the house of his dreams. I mean he literally pounded every nail himself. At first, the house didn’t really look like much… […]

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How to Leap Out of Your Prospect’s Inbox in 3 Easy Steps

One of the most basic tenets in copywriting is that your headline is the most important part of your ad. That’s why professional copywriters put as much as 10 times the effort into writing their headlines as they do any other part of their ad. Well, it’s no different when you’re writing an email. If […]

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The Death of Email Marketing: Fact or Fiction?

On December 21, 2012, the world was supposed to end. An ancient Mayan prophecy had predicted that a “mysterious planet” would collide with Earth on this date bringing the end to civilization as we know it. Of course, as we all know, the clock did hit 12:01am on December 22nd and the earth and all […]

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