Blogging. Affiliate marketing. Ecommerce.
If you’ve been bitten by the entrepreneurial bug, you may be tempted to try all sorts of online businesses to scratch that itch.
Well, let me make it easy for you.
If you’re just getting started, have no idea what you want to do, and are looking for your first taste of success in an online business: the road to success is paved with Information Marketing.
Information marketing is simply the process of selling information-based products – including newsletters, ebooks, magazines, physical books, audio programs, video programs, memberships sites, teleseminars and webinars, coaching programs, live seminars… the list goes on and on.
When I first learned about the world of information marketing… well, I was pretty skeptical at first. But as I looked around, it became clear to me that a lot of people were having a lot of success in this business.
And I quickly realized that this was an amazing business. People have been buying and selling information for eons, and it’s not going to stop any time soon. And that’s what makes information marketing such an awesome long-term business opportunity.
Plus, there are all sorts of upsides and virtually no downsides…
- You can start off simply and easily
- It requires almost no money to get started
- You can do it from anywhere
- The profit margin is high (if you’re doing things right)
- The risk is low (again, if you’re doing it right)
- You can keep your business small or grow your business big
- You don’t have to sink a lot of money into it
- You don’t have to hire a big team
And best of all… you can just get started almost immediately!
In my opinion, it’s the simplest and easiest business for the little guy to build… the barrier of entry is low… and it’s very difficult for a big company to go after you and put you out of business. Simply put, information marketing levels the playing field.
First, selling information gives you very high profit margins
High margins aren’t just about you making more money, it’s about your business survival.
For example, if you’re selling a $97 widget that someone else is producing, you might only make $10 or $20 or $50 per widget you sell. That might sound good, but if you’re competing against someone else who is manufacturing that widget (or a competing widget), and they are making $90 in profit per widget… then you just aren’t going to be able to compete.
Higher margins mean they have more money to spend to attract traffic. They can use affiliates, they can buy traffic, they can use that margin to hire out content creators.
That’s why it’s important for you to have your own high-margin, high-value products. Maybe not when you first start out in your business, but it’s something you should quickly work towards. Personally, I love information products for this purpose – they are relatively easy to create and they have high margins.
Second, it’s easy to create powerful positioning in your marketplace as an information marketer
There’s this very important saying, “In the land of the blind, the one-eyed man is king.”
What that means is, most people in a given market are beginner’s. The people you’ll be teaching, for the most part, are beginners. If you simply step into the role of being an expert in your market, and you start publishing like an expert in your market, those beginner’s will accept that you are an expert in your market.
Over a relatively short period of time, you can build your own list and create raving fans that will buy from you over and over again going forward.
Third, you don’t need any formal education or experience
You don’t need a specialized degree or any other formal education or training… you don’t need some fancy title or certification… and you don’t need years of experience to be an information marketer.
A lot of people say to me, “What if I’m not an expert? I don’t know enough to teach on anything.”
And the reality is, everyone knows enough to teach on something. It may not be the perfect niche or the perfect market, but everyone knows enough to teach on something. If it’s an area you don’t know much about, you can simply interview experts to get started… and then start studying.
It doesn’t take long to learn enough to start teaching. If you simply go out and read the top 10 books on any topic (it’s really easy to find those 10 books; just go to Amazon and look for the books with five stars), you’ll know more than 98% of the population on that topic.
You don’t have to be an expert to get started. You just have to know more than the beginners in your market.
Just get started… and it won’t take long for you to see that information marketing is the simplest, easiest, most profitable (and smartest) way to get started in your own online business.
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