3 Step Plan to Build a Thriving Online Business from Scratch

So you want to build an online business?

Well, it’s a lot easier to buy a guitar and think about how cool it would be to play it like a rock star than it is to buckle down and put in the effort to learn it.

Likewise, it’s a lot easier to think about starting an online business – to start poking around in online forums and Internet Marketing portals, to do a little research, to dream about what it would be like to own an online business – than it is to put in the effort to do it.

But here’s the thing…

When it comes down to it, building an online business is a whole lot easier than learning how to play a guitar. It’s simply a matter of sitting down and figuring out where you want to go, determining the steps you need to take to get there, and having the discipline to follow through.

If you’re ready to put your nose to the grindstone and take the steps required to build a profitable online business of your own, here’s a simple 3-step plan to get you started immediately…

Step #1: Start Publishing

The first thing you need to do is start attracting an audience and building authority in your market, and the best way to do that is by publishing.

In this day and age, there’s no excuse not to be publishing. It used to be incredibly difficult to publish online, but these days anyone can be online and publishing within minutes. If you just sit down and write two blog posts per week, within three months people are just going to assume you’re an authority.

A lot of people wonder what they should publish about within their topic. That’s where conversation with your market, and with your audience, comes in.

To get started, you can visit forums in your market and look for the hot topics that are being talked about. You can also look for magazines in your market. If there are established magazines, they spend millions on market research to keep abreast of what’s hot. So just take a look at what they’re writing about and follow suit. You can also take a look at what other people are writing about on Facebook and other social media platforms on your topic.

The key is to just keep on hitting the hot topics for them over and over, write in a compelling fashion by adding in your own personality, create a conversation with your market, and ask questions.

Step #2: Build a List

So now you’ve got people visiting your website and reading your blog. okay, great. But the reality is, the only thing that’s guaranteed is no matter how great your content, they’re going to eventually leave your website.

And once they leave your website, they will never be back.

For 99.99% of the web sites out there, they are just not memorable enough. They’re not going to stick. They might bookmark you, but everyone has a gazillion bookmarks. So odds are, that bookmark will never be looked at again. So they’re just never going to come back.

The only way they will come back is if you get them to opt-in to your email list, and then email them and drive them back to your website. That’s the only way it’s going to work.

And so, the first step is you start publishing… you start to get some traction… you hopefully get word of mouth… you hopefully get some search engine traffic… you go and start driving people from social media platforms, from forums, wherever, in any way you can…

Then as quickly as possible, you start building an email list… you start publishing to that list… you start a conversation with your subscribers… and you nurture your list by providing major value.

Step #3: Create Your Own Products

Once you’ve started building your own list, it’s time to start thinking about creating your own products.

Now the last thing you want to do is waste time and effort creating a product that no one will ever buy. The right way to ease into creating products is what I call progressive product creation:

  • First, you offer one-on-one coaching in person, over the phone, by instant message or screen share, whatever option works best for you.
  • Second, you get 20 or 30 people on the phone. You deliver your content, interact with them, and answer their questions over a series of calls about your topic.
  • Third, you take what you’ve learned about teaching your topic and jump to creating your first product or series of products.

I see a lot of people jump right into product creation without getting the experience of teaching their subject matter first, and that can lead to all sorts of problems. It’s all too easy to build a product that your market doesn’t want, or that you don’t know how to teach or sell properly.

In order to ensure the greatest chance of success, you’ve got to get in tune with the hopes, dreams, and aspirations of your market before you attempt to create a product to sell to them.

One final consideration before getting started with your online business…

Starting and building an online business is not some mystical, magical art. It’s all about willpower, focus, and just having the guts to get out there and do it.

  • It’s not expecting to make a million dollars overnight… because nobody does.
  • It’s not expecting to be a raving success overnight… because nobody is.
  • It’s taking the first step, putting one foot in front of the other, having a plan and sticking with that plan, and keeping your eyes on the prize.

That’s the only true formula for success.

The Jeff Walker Team

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