You On Video: How to Come Across As a Smooth, Confident Pro

So picture this: You walk into your big fancy studio, clip on your snazzy wireless microphone, flip the bank of switches and illuminate the lights, the recording light glows softly on your camera and… Nothing. You stare into the lens and all the planning, all the preparation, all the inspiration fades away in an instant. […]

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The Death of the Superstar Sales Letter

You’ve probably been to a sales letter, right? You typically don’t know you’re going to land on a sales letter. You just click on a link and all of a sudden it pops up and there’s a really big headline. Then 30, 40 or 50 pages slowly load into your browser and the scroll bar […]

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